Vice President, CPG Sales Solutions

Company: NielsenIQ
Location: Bentonville
Posted on: February 16, 2026

Job Description:

Job Description Job Description Company Description Location: Bentonville, AR (Hybrid out of Bentonville, AR) R25_0026965 LI-Hybrid Job Description At NielsenIQ, growth isn’t just measured in numbers- it’s defined by the partnerships we build and the markets we unlock. As Vice President, CPG Sales Solutions, you will lead strategic partnerships with senior CPG sales leaders and elevate how they use insights and analytics to accelerate revenue, expand categories, and strengthen long-term loyalty. This role blends insights leadership with hands-on client partnerships. You will guide how CPG clients adopt NIQ data and solutions while leading an insights team and high-impact engagements that translate analytics into measurable business results. Working in close collaboration with product, analytics, and commercial teams, you will ensure NIQ’s value is delivered through clear insight, strong storytelling, and commercial impact. Key Responsibilities Client & Commercial Leadership Serve as executive lead with sales leads at top CPG clients, responsible for retention, growth, and profitability Develop and execute strategic plans that expand data and insights use and drive measurable business impact Partner with senior client stakeholders (Sales, Category, Insights, Trade) to align analytics solutions to their commercial priorities Insights & Analytics Impact Champion insights-driven decision-making using NIQ data and tools Translate complex data into compelling, actionable business analyses for sales executives Lead the integration of analytic-based insights into trade, category, and shopper strategies that improve ROI Leadership & Team Development Build sales awareness across the organization- helping teams connect information and analytics to their business needs Foster and enable the mindset of a different way of working with CPG sales Strategic Growth & Innovation Collaborate with cross-functional teams to evolve offerings to address CPG sales’ needs Identify whitespace opportunities to drive further business and value for CPG sales Represent the company externally as a thought leader at CPG industry events and conferences attended by sales executives Qualifications 10 years of experience in business development, enterprise sales, or strategic partnerships within data, analytics, technology, or consulting sectors. Proven track record of growing accounts and leading multi-million-dollar portfolios. Strong executive presence with the ability to engage senior sales leaders. Fluent in the CPG sales ecosystem - trade promotion, category management, new item sell-in, expanding distribution, joint business planning (JBP). Knowledge of manufacturer and retailer economics and key data sources such as POS, loyalty, panel, eCommerce, and syndicated data. Exceptional communicator who can turn complex data into compelling, actionable stories. Strong cross-functional collaboration and influence skills. Bachelor’s degree required; MBA or advanced degree preferred. Additional Information This role has a market-competitive salary with an anticipated base compensation of the following range: $141,500.00 - 146,300.00 . Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai -safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100 markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news -center/diversity-inclusion

Keywords: NielsenIQ, Broken Arrow , Vice President, CPG Sales Solutions, Sales , Bentonville, Oklahoma