Marketing Analyst

Company: Brinks Home
Location: Nowata
Posted on: June 25, 2025

Job Description:

Description Brinks Home™ is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. Our platinum-grade protection is backed by award-winning customer service and expertly trained professionals. We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that fosters innovation, celebrates creativity, and encourages authenticity. Join us and be part of a collaborative team that is relentless in our pursuit of security for life. Position Overview: We are currently seeking a determined and dynamic Marketing Analyst who embodies our core values: Service, Accountability, Customer Focus, Growth, and Integrity. As a Marketing Analyst, you will be supporting the entire marketing department with data, insights, and testing rigor. This person will be responsible for building daily/weekly/monthly performance dashboards, surfacing actionable insights, and driving smarter decisions across all marketing functions—from DTC and affiliate to customer lifecycle and partner marketing. This role is essential to improving visibility, enhancing campaign performance, and supporting scalable growth. Key Responsibilities: Performance Reporting & Insights Own daily, weekly, and monthly dashboards for leads, CPL, ROAS, conversion rates, and retention Monitor campaign pacing and budget alignment; flag anomalies and opportunities proactively Build visualizations to track channel effectiveness and long-term trendlines Attribution, Testing & Optimization Support multi-touch attribution reporting and lead source tracking across channels Collaborate with the team to define test plans (CRO, creative, lifecycle) and measure outcomes Help build and refine lead scoring models Affiliate, eComm & Website Analytics Track affiliate and eComm performance; identify areas to optimize cost per sale and conversion Analyze landing page performance and contribute insights to A/B test prioritization Partner with internal teams to monitor site behavior and conversion trends Cross-Functional Collaboration Serve as the primary analytics liaison between Marketing, BI, and Sales Ops Translate complex data into digestible formats Help improve visibility and decision-making for marketing leadership Requirements: 3–5 years in a marketing, business, or digital analytics role Proficiency in Excel/Google Sheets, SQL, and data visualization tools (e.g., Tableau, Power BI) Strong experience with Google Analytics 4, Tag Manager, and CRM/marketing automation reporting (e.g., Salesforce) Familiarity with Infinity Call Tracking or similar platforms for tracking call conversions and source attribution Experience with CRM and marketing automation reporting tools (e.g., Salesforce, HubSpot) Strong understanding of performance marketing KPIs (CPL, ROAS, LTV, etc.) and test measurement Detail-oriented with a natural curiosity to dig into data, identify patterns, and tell a story Excellent communication skills with the ability to translate data into actionable insights for diverse stakeholders Benefits: Brinks Home recognizes the value of benefits for you and your family, so we offer a comprehensive and competitive benefits program: Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page . Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. equalopportunityemployer veteranfriendly

Keywords: Brinks Home, Broken Arrow , Marketing Analyst, PR / Public Relations , Nowata, Oklahoma