Digital Marketing Manager
Company: Innovative Renal Care
Location: Tulsa
Posted on: May 7, 2024
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Job Description:
Digital Marketing Manager
The Digital Marketing Manager is responsible for creating and
managing the activities and processes of IRC's digital ecosystem,
including websites, social media and digital marketing campaigns.
This individual supports the development and implementation of
digital marketing strategies and initiatives, analyzes performance
data, traffic, and user metrics, and ensures the consistency of the
brand's digital tone and presence. This is a remote position.
Essential Functions:
1. Serve as a subject matter expert on digital marketing programs
and social media channels directed at B2B and B2C audiences.
2. Plan, execute and manage organic and paid digital marketing
strategies including SEO, paid search, display advertising,
retargeting, geotargeting, email marketing, and social media.
3. Identify, analyze, and measure trends, performance, and
behaviors.
4. Seek opportunities to reach targeted audiences, obtain
engagement, and produce leads, supporting and driving
organizational growth.
5. Collaborate with team members from across the organization to
identify and recommend data driven opportunities to add value
through digital channels.
6. Utilize strong project management, prioritization and
proofreading skills to produce results that are timely, relevant
and polished.
7. Design and build dashboards to measure performance and assist in
managing the team's efforts towards initiatives with the largest
impact.
8. Provide regular cadence of reporting on the performance and
learnings of digital initiatives.
9. Plan, execute, and measure A/B and conversion testing.
10. Make recommendations for development of landings pages, UX/UI
updates, and integrations to enhance customer journey and user
funnels.
11. Perform other duties as assigned.
Position Type, Expected Hours of Work & Travel:
This is a full-time, remote position. Days and hours of work are
Monday through Friday between the hours of 8:00 a.m. to and 5:00
p.m. CST or EST. Occasional travel may be required for special
projects, events, and in-person meetings.
Required Education and Experience:
- Bachelor's degree in marketing or related field required.
- 5+ years of experience in a digital marketing role within a
marketing department required.
Healthcare industry experience preferred.
- Strong interpersonal and communications skills necessary.
- Demonstrated ability to manage multiple projects
simultaneously.
- Positive thought leader and team contributor.
Equal Opportunity Employer:
American Renal Associates LLC is an equal opportunity employer and
a drug free workplace. All qualified We applicants will receive
consideration for employment without regards to race, color,
religion, sex, sexual orientation, gender identity, national
origin, citizenship, disability, or protected veteran status.
#LI-CR1
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
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Keywords: Innovative Renal Care, Broken Arrow , Digital Marketing Manager, Advertising , Tulsa, Oklahoma
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